18th Jan 2013. Global information services company Experian (LON:EXPN) has announced the acquisition of Pacific Micromarketing, the analytics arm of Australian publisher PMP for $US6.5m (A$6.17m).
Pacific Micromarketing is a leading consumer data and analytics business operating in Australia and New Zealand. Founded 15 years ago it employs 27 people with offices in Melbourne, Sydney, Brisbane and Auckland and offers customers access to in-depth consumer data and insights through a range of software products and services, including Mosaic. The acquisition is a further step in Experian’s strategy to provide high value data-driven digital marketing services.
PMP sold the business to concentrate on its core print, digital and distribution business as it implements a turnaround strategy under new chief executive Peter George. “Consistent with our recent advice to the market that PMP would in future concentrate on its core businesses of Print, Distribution and Digital, we will review and if necessary divest those businesses that do not fit with our strategic direction. Pacific Micromarketing is a strong and vibrant business but is not considered core to PMP. The business will find a better fit with Experian and I am sure it will prosper under the new ownership.” PMP CEO Peter George said.
Pacific Micromarketing’s suite of products will be integrated with Experian’s existing digital offerings to complement and strengthen Experian’s overall range of services including enhanced consumer segmentation, analysis and multichannel marketing capabilities.
Experian has been working closely with PMP – the owner of Pacific Micromarketing – over the years to deliver a consumer segmentation tool. Matt Glasner, GM of Experian Marketing Services said this acquisition was a natural extension of the relationship.
Matt Glasner, General Manager, Experian Marketing Services, said: “We have been working closely with PMP over the years to deliver a highly valued consumer segmentation tool, and this acquisition is a natural extension of the relationship. The enhanced analytics service responds to a shift we are seeing among our clients. Organisations are looking to gain a single customer view of how consumers engage with their brands online and offline and determine the most effective way to communicate. We are now able to move beyond a product-based service to a full-service offering that is unparalleled in Australia and New Zealand.”
Experian is the leading global information services company, providing data and analytical tools to clients around the world. Our vision is for Experian’s people, data and technology to become a necessary part of every major consumer economy. Experian employs 17,000 people through offices in more than 44 countries. Our annual sales are US$4.5bn, with profits of US$1.1bn. Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Its corporate headquarters are in Dublin, Ireland.