17th Nov 2011. Innovation Capital has announced it has invested a $1.5mn first funding tranche into 1300 RECORD Pty Ltd to fund the establishment of new distribution channels to market the growing Australian-owned cloud communications company.
1300 RECORD gives business the ability to record important phone calls – incoming and outgoing – from any phone, anywhere in Australia. Landline, mobile or VOIP. Calls are recorded digitally and stored securely and indefinitely on the cloud where they can be downloaded, shared via email link, or transcribed to text.
Under Australian law recording of calls is permissible provided that all parties involved are aware and consent to being recorded.
1300 RECORD Chairwoman Fiona Pak-Poy, who is a General Partner with Innovation Capital, also announced the appointment of Yasmin Dugan as the CEO of the Melbourne based company saying growth in the business since its foundation in July 2009 had shown great promise
The business was founded in 2009 by Phil O’Keeffe, who remains as national sales director.
1300 Record is a cloud-based service, aimed at small businesses, that allows users to record incoming or outgoing telephone and VOIP conversations. Calls are stored digitally in the cloud, where they can be linked to or transcribed.
Businesses keen to take up the service are charged a $699 set-up fee, followed by monthly payments of $25.
“We want to double our product portfolio by coming up with new solutions,” said Yasmin Dugan “At the moment, we have a cloud-based product, as well as an automated and dialled options. We want to enhance those products and extend into Asia Pacific, particularly Singapore and Malaysia.”
“We feel this is an area that no one has really looked at before. Some of the large companies have got this service, but it costs a lot to build these systems and they are often out of the reach of small businesses.”
“SMEs just don’t think they can use this kind of service, which can make them more productive and help disputes in areas such as sales and quotations.”